Our complimentary research briefings help hundreds of institutions make smarter decisions about marketing and social media strategies
Facebook Strategies for Higher Education
Leading institutions have gone beyond simply creating a Facebook fan page to attract and engage students.
- See how your current Fan Page compares to peers
- Learn what type of content from colleges is shared most often in Facebook
- Discover strategies to increase engagement and brand awareness in social media
Support the Admissions Funnel for Enrollment
Research shows that colleges who successfully build brand awareness admit and retain students more successfully.
- Compare your marketing and recruiting budgets to leading institutions
- Benchmark the success of your social media tactics for brand building
- Review best practices for generating top-of-funnel awareness
The Grassroots Marketing Cycle and Social Media
Top colleges are blending social media, public relations and web marketing to promote the students and programs that differentiate their institution.
- Learn how leading colleges have tripled PR coverage
- Measure your results in reaching niche audiences in print and online
- Review strategies from top institutions for blending social media & PR outreach