Throughout 2011, readMedia's Amy Mengel interviewed top communications professionals in higher education on topics ranging from crisis communications to change management to communications planning. Co-sponsored by the PRSA Counselors to Higher Education section, the series features some of the most well-respected minds in higher ed PR and marketing.
Jill Jess, Associate Director of News and Media
A former newspaper reporter and editor, Jill discusses the challenges of making the transition from media into PR in a higher ed environment.
Don Hale, Vice President for Public Affairs
Don shares why he feels the concept of a "news service" approach to higher ed PR hurts credibility and undermines the strategic position of the function within an institution.
Michael Warden, Vice President for Communications
Change management is a critical skill for higher ed leaders. Michael discusses his approach for implementing change in a way that secures buy-in and encourages collaboration, while still achieving key goals.
Joe Brennan, Vice President for Communications
Using case studies and real examples from the University at Buffalo, Joe Brennan discusses approaches to crisis communication and discusses event-based crises and issues management tactics.
Teri Lucie Thompson, Chief Marketing Officer
What can higher ed learn from corporate marketing? Teri shares her corporate-influenced, research-based approach to higher ed marketing and highlights Purdue's "Makers, All" campaign.
Cheryl Procter-Rogers, Vice President for Communications
Cheryl and her team created a focused PR strategy to raise the national profile of DePaul's niche computer game development program and bring it to national prominence.
Jeff Hanna, Executive Director of Communications
With a broad background at a variety of academic institutions, Jeff Hanna discusses communications challenges that are unique to small liberal arts colleges.
Lori Doyle, Vice President for Communications
Creating a strategic plan is a crucial success factor for professionals leading communications efforts at an institution. Lori Doyle breaks down her planning process and shares example plan components.
Julie Peterson, Vice President for Communications
The archived video of Julie's interview regarding communications plans is unavailable, but click here to read the blog post summary.
2011 Senior Summit Recap
Marist College's Tim Massie, Ann Marie Varga of Rollins College, and Georgia Tech's Matt Nagel discuss their impressions and lessons learned at the close the 2011 PRSA CHE Senior Summit.